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What is UX design?
Discover what user experience (UX) design really means and why it’s essential for creating intuitive, engaging digital products.
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Business Intelligence with Power BI

UX (User Experience) Design is all about how a user feels when interacting with a product — whether it’s a website, app, or any digital interface. It’s not just about making things look nice; it’s about making them work well for the people using them.

Good UX means a product is easy to navigate, solves the user’s problem, and feels intuitive. It’s about putting the user first — understanding their needs, behaviors, and frustrations — and designing experiences that feel seamless.

UX design is everywhere: in the apps you use, the websites you visit, and even the smart devices in your home. It’s what makes products useful, usable, and enjoyable.