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GA4, GTM & GSC

Categories: Tools
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About Course

Track, measure, and optimize performance with advanced analytics tools.

What Will You Learn?

  • Fundamentals of marketing analytics & why data matters
  • Setting up Google Analytics 4 (GA4) from scratch
  • Key metrics & reports: users, sessions, engagement, conversions
  • Event tracking & custom goals in GA4
  • Introduction to Google Tag Manager (GTM) & tag setup
  • Tracking button clicks, form submissions, and e-commerce events
  • Creating dashboards & reports for decision-making
  • UTM parameters & campaign tracking for accuracy
  • Understanding customer journeys & attribution models
  • Analyzing ROI & making data-driven marketing decisions

Course Content

Introduction to digital learning
Explore the evolution of online education, key terms, and the advantages of digital learning in modern education systems.

Understanding online learners
Learn about learner profiles, motivations, challenges, and how to design experiences that meet their needs.

Instructional design basics
Get introduced to the core principles of instructional design, including learning objectives, content structuring, and learner-centered design.

Tools and platforms
Review essential tools, platforms (LMS, authoring tools), and technologies used in creating and managing online courses.

Engaging content creation
Learn how to design multimedia content—videos, quizzes, discussions—that keeps learners engaged and improves retention.

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